Dunkin’ Donuts, the restaurant chain focused on coffee and breakfast delights, released an iPhone app yesterday that lets you make purchases using the app at participating stores in the US. The Dunkin’ Donuts app also lets you locate restaurants, browse the menu of food and beverages available, and send gift certificates to others via text message, email, or Facebook.
With this app, Dunkin’ Donuts, which had more than 7,000 restaurants in the US at the end of 2011 and serves more than 3 million customers every day, finally goes toe-to-toe with competitor Starbucks which released its own mobile payments iPhone app nearly three years go.
As with the Starbucks app, you need to be enrolled in Dunkin’ Donuts’ free rewards program and have a reloadable “DD” gift card associated with your account. Once a card with available funds is associated with your account, you can access it within the app and flip the virtual card to reveal a barcode that can be scanned by the cashier to pay for your purchase.
Dunkin’ Donuts is free to download and requires iOS 4.3 or higher and works on the iPhone 4S, iPhone 4, iPhone 3GS, 3rd-generation and higher iPod touch, and all iPad models (though it lacks an interface optimized for the iPad’s larger screen).
(Yes, I know I said before that we’re focusing on back-to-school apps this month but coffee can help increase energy levels and productivity, right? Though I didn’t pick up my own 1-cup-each-morning coffee habit until after college since I was not aware of its magical qualities at that time, I’m sure that many current college students rely on it.)