13 JUL

The BBC and NBC Bring the 2012 Summer Olympics to your iPhone and iPad

by Marianne Schultz

The 2012 Summer Olympic Games, which will be held in London, are set to start on July 27 and the networks providing television coverage of the events are already getting their ducks in a row with respect to mobile devices.

The London-based BBC has released the free BBC Olympics app for the iPhone, which debuted in the App Store yesterday. BBC Olympics offers news about the competing teams from your country based on your location, event schedules, top stories, and more.

If you’re in the UK, you have access to a different version of the free BBC Olympics app that will provide up to 24 live streams of events as they occur as well as the event schedule, headlines, and other information also available in versions of the app offered in the US and other countries.

(In case you’re wondering, the BBC only has the rights to stream its Olympics coverage in the UK so you won’t be able to get this functionality if you’re not in the UK.)

[applink url=”http://appshopper.com/sports/bbc-olympics”]

In the US, NBC has exclusive rights to broadcast Olympic games coverage and has released two universal apps to let US viewers stay on top of the action. The free NBC Olympics app will provide news, highlight videos, results, schedules, and more. The free NBC Olympics Live Extra app will offer live streaming video of events as they occur, though to access this you must subscribe to cable or satellite TV service through an eligible provider and log in using the credentials for that television service account. At the time of this post there are over 100 providers on this list – you can find the complete list by downloading the app, tapping on the settings link in the top right corner and then the Sign In link.

[applink url=”http://appshopper.com/sports/nbc-olympics, http://appshopper.com/sports/nbc-olympics-live-extra”]

If you’re lucky enough to be attending any of the games in person, you may want to check out the official London 2012: Official Join In App for the Olympic and Paralympic Games for the iPhone. This free app is intended to be a pocket guide with complete schedules for the games, cultural events, and local activities plus interactive maps and more. And another official offering is the London 2012: Official Results App for the Olympic and Paralympic Games for the iPhone and iPad that will provide detailed schedule and results information as the games progress.

[applink url=”http://appshopper.com/sports/london-2012-official-join-in-app-for-the-olympic-and-paralympic-games, http://appshopper.com/sports/london-2012-official-results-app-for-the-olympic-and-paralympic-games”]

Photography buffs can check out the Reuters Olympics London 2012 app for the iPhone and iPad that will offer images captured by the international news agency’s photographers throughout the games.

[applink url=”http://appshopper.com/sports/reuters-olympics-london-2012″]

If none of these apps quite do it for you, there’s an official YouTube channel for the London games that you can access through any web browser or the YouTube app on your iPhone or iPad.

I’ve already set up the NBC Live Extra app on my iPad and tagged some of the indoor volleyball games on the schedule to watch as they happen and the app will give me a push notification 15 minutes before the start of each to remind me. On my iPhone, I’ve got the BBC Olympics app loaded in order to do quick checks of the headlines once the games begin.

As we get closer to the games, we’ll highlight other apps we come across that could be useful if you want to stay up to date while on the go.


  1. User

    Only supports the people who live in the US and UK, not for everyone in the world.

  2. Doug

    Many, many poor reviews. Requires cable/sat. subscription (no in-app purchase), some of which still won’t qualify, poor video quality, long annoying ads by Citibank, not landscape or optimized for iPad, etc. etc.

  3. shmeed

    very disappointed about subscription requirement, another scammy piece of bloatware. used the app yesterday to check it out..poor video quality, kept replaying the same ad over and over, was really annoying. Why does NBC have these exclusive rights when they can’t deploy a truly Olympic worthy product? Typical American Media Crap..when will they hire new design teams??

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