‘TeleNav GPS’ Debuts With In-App Subscription Option

TeleNav, the California-based company that provides location based apps and services for mobile devices, has released a self-branded turn-by-turn navigation app for the iPhone. The company had initially announced TeleNav GPS last month though it is not strictly for the Verizon iPhone 4 as initially indicated.

GPS guidance through the app is free for the first 30 days and will then cost $2.99 per month or $21.99 per year. The monthly or annual subscription options are purchased in-app and billed to a user’s iTunes account. This ability to make recurring purchases automatically billed to an iTunes account within an app was unveiled by Apple last month.

The app will still work partially without a monthly or annual subscription, offering GPS maps and local search capabilities only. The premium features, which are free for the first 30 days, include voice-guided navigation, 2D and 3D maps, free map and local search updates, automatic re-routing, and more.

Unlike other navigation apps like Navigon’s MobileNavigator and TomTom, TeleNav GPS does not contain any map data within the app itself and must have a network data connection in order to get map data and provide turn-by-turn directions.

TeleNav GPS hit the App Store earlier this week and is free to download. There it joins an AT&T-branded version of the app, AT&T Navigator, that first debuted in the App Store in June 2009. Users of AT&T Navigator pay the monthly or annual subscription fee via their AT&T cellular service bill and pay much more comparatively: $9.99 per month or $69.99 per year. Given this, AT&T Navigator users may want to consider switching to TeleNav GPS with its lower subscription prices and similar feature set.

Note that TeleNav GPS works on the iPhone 4 only, with support coming soon for the iPhone 3GS, iPhone 3G, and iPad 1 and 2.


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