The Daily, the iPad-specific news publication created in partnership between News Corporation and Apple, was announced at a media event in New York City today. Eddy Cue, Apple’s VP of Internet Services and News Corporation’s founder and CEO, Rupert Murdoch, were both on hand to talk about the new digital publication as indicated on the invitations sent to the media last week.
Rupert Murdoch took the stage first, thanking Steve Jobs and Apple for their support and describing the necessary evolution media must undergo to survive in this “digital Renaissance.” Talking about Apple’s tablet, Murdoch noted that, “The iPad demands that we completely re-imagine our craft.”
A demo of the app highlighted 360° photos, video, social network sharing, and the app’s primary navigation elements. The Daily will offer 100 new pages of content every day, depending on the news. It includes special sections featuring iOS app reviews and detailed sports team information and schedules.
As expected, The Daily offers a subscription method new to the App Store, billing customers automatically on a weekly or annual basis. The Daily will cost $.99 per week or $39.99 annually. Verizon is sponsoring The Daily initially, making access free for the first two weeks for all users.
During the Q&A session at the end of the event, Murdoch indicated that The Daily will eventually become available on other tablets beyond the iPad.
The Daily was released at the tail end of the press event and is available now in the App Store.