With the introduction of in-app purchases or downloadable content (DLC), one question that remained for developers and other App Store followers was whether or not Apple’s top 100 grossing applications included these sales. I had a chance to speak with Bolt Creative’s Dave Castelnuovo in a Podcast the other day, and their Pocket God application recently included DLC. He was able to confirm that based on his sales numbers, the Top 100 Grossing definitely included these DLC purchases.
This was further confirmed by the appearance of Ngmoco’s Eliminate Pro in today’s Top 100 Grossing Games list. Eliminate Pro is unique in that it is one of the early apps to be released for Free and rely entirely on DLC for its income. It has done well enough on its launch, that it has started ranking in the grossing list:
Long term, this will be an interesting metric to follow to see how well a DLC-only game like Eliminate fares over time. While it may not reach as high a peak as a traditionally priced game, there’s a chance it will sustain a steady income for a longer period of time, if there’s a constant stream of DLC buyers.