Mac OS Business
TOWS Analysis or TOWS Matrix is used to
Develop New Business Plan
Expand or restructure Existing Business
Strengths: characteristics of the business, or project team that give it an advantage over others
Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others
Opportunities: external chances to improve performance (e.g. make greater profits) in the environment
Threats: external elements in the environment that could cause trouble for the business or project
Strategies that use strengths to maximise opportunities.
Strategies that use strengths to minimise threats.
Strategies that minimise weaknesses by taking advantage of opportunities.
Strategies that minimise weaknesses and avoid threats.