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WWD Milestones: Gucci at 90
A jet-set following, artisanal craftsmanship and above all, sexy clothes — Gucci’s been a fashion star since it began making leather accessories in 1921. WWD delves into the evolution of this storied Italian brand and how it became one of the most iconic names in fashion.
In the App:
History Lesson: Key moments in Gucci’s timeline from 1921 to the present. Includes video and slideshows.
The Builder: PPR chief François-Henri Pinault acquires the brand and expands on the luxury conglomerate around it. Includes video.
Frida’s Coming of Age: Creative director Frida Giannini discusses her inspirations and growing into the job. Includes video and fashion slideshow.
Di Marco’s Directive: President and ceo Patrizio Di Marco is keenly focused on maintaining the brand’s image. Includes video.
Tom & Dom’s Reinvention: Pulling an ailing designer brand from the ashes has become known as “doing a Gucci.” Includes a slideshow of Tom Ford’s key styles.
Get the Message: From simple to sultry to celebrity, the branding takes center stage.
Shop Keepers: Retail has always been a critical element in promoting the label.
For the Boys: Why should the girls have all the fun? Includes slideshow.
Logo-a-Gogo: From its inception, bags have been a hallmark of the brand.
The Tech Boom: Gucci has made a priority of hanging out with the right click.
Dressing with the Stars: Cultivating its celebrity relationships has practically been written into the company’s mission statement. Includes slideshow. Plus: Gucci and Martin Scorsese’s Film Foundation restore the classics.
The Horsey Set: Gucci has been riding high in the saddle for nine decades.
Collectors’ Agent: In a collaborative venture, Christie’s auction house offers an appraisal service.
Adventures on the High Seas: Gucci’s Aquariva speedboat sets a standard for cruising the Med. Includes video.
Gucci Goes Vroom! A first look at the The Fiat 500 by Gucci. Includes video.