App Shopper: Focus Rally: America (Entertainment)

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Focus Rally: America

iOS Universal

Focus Rally America is the ultimate interactive cross-country road rally and you can join in the adventure. Watch six teams of two, along with the all-new 2012 Ford Focus, will compete against each other to complete various challenges and tasks along the way hoping to win the ultimate prize of $100,000 and a new Focus.

Ford teamed up with seven-time Emmy Award-winning reality producers to create the first real-time interactive road rally starring the new Ford Focus. With this app you can watch the Focus Rally series, follow the contestants via twitter, facebook, youtube and more.

Focus Rally: America combines the social vibrancy of the Fiesta Movement with the adrenaline and creativity needed to compete in one of America's most exciting reality shows, creating an unprecedented level of interactivity between contestants and fans. This marks the first time creators of a reality show join forces with an advertiser to produce an online reality show.

The five-week program, Focus Rally: America series captures the online vibrancy of the Fiesta Movement but with the added element of a real-time reality show. The rally features six teams of two people competing against one another to complete tasks in a challenging cross-country road rally adventure to win a $100,000 grand prize plus 10 new Focuses for fans and supporters of the winning team.

"We are so excited to be involved in this groundbreaking series," said Elise Doganieri, partner, Profiles Television. "There are two key elements to this series: first, the interactive element, which is designed to engage viewers throughout the rally and encourage them to participate in the challenges; and second, the real-time twist where consumers have the ability to follow their favorite team in the digital space. We've enjoyed collaborating with Ford on this project and feel the end result has the potential to be a real game-changer in the reality world."

Long- and short-form webisodes will be available in this app five times a week. Additional content will be generated by participants, giving fans and supporters a glimpse of what is going on behind the scenes in real time across various social media platforms including Facebook, Twitter and YouTube. Content also will be posted at www.focusrally.com.

You will be able to engage with Focus Rally: America in three ways: watching in this app, via smart TV apps and online at www.focusrally.com. You can become fan of your favorite rally team on Facebook, and actively play along in challenges to support your favorite team.

Focus Rally: America starts Feb. 1, 2011, and run for five weeks, leading up to the launch of the new 2012 Ford Focus in both North America and Europe.

Shoot us an email at support@focusrally.com or email one of our Rally guides at Dru@focusrally.com, Mac@focusrally.com, and Tiki@focusrally.com.
You may also find us on Twitter, @FordFocusRally.

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This app is built on the Mediafly Platform. Learn more at www.OnMediafly.com
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