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The Small Business Start-Up

The Small Business Start-Up

iOS Universal Business

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In this practical and comprehensive workbook Cheryl Rickman offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business idea, planning the right marketing strategies, and managing a team that will drive your vision forward.

You’ll discover what, with hindsight, well-known entreprenuers would have done differently, what their biggest mistakes have been and what they’ve learnt. You’ll also learn how to develop, research and plan your ‘idea’; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create and launch your website; and manage your business and time.

This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along wth exercises to help build self-confidence and visualise success.

‘I would urge every business adviser in the land to read this incredibly useful, well written and informative book ... Full of invaluable advice.’ The Daily Telegraph

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What's New

- Bug and Stability fixes
- Enhanced multimedia capability
- Subscription credits – purchase back issues with your subscription
- Optional login for cross-platform browsing
- Multiple language app control available
- Push notification and in-app messaging
- Fixed random crash under iOS 4.3

If after downloading the update you have any problems please delete and re-download the app.
Existing users can retrieve their purchased issues by logging in with their existing PocketMags username and password.
If you have any problems at all please contact us at

Previous Versions

- New User Interface
- Preview Option
- Issue Management
- General Bugs Fixed

Please do not update to v3.0 if you have an iPod Touch

*The initial app purchase includes one issue of your choice. Further single issues or money-saving subscriptions can be purchased within the app.
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