Privacy & Free Speech: It’s Good for Business
In today’s tough economic climate, it is crucial to keep customers and reduce risk. But as scores of recent controversies show, many companies, particularly start-ups, are unsure about what steps to take to protect privacy and free speech and pay the price with negative press, government investigations and fines, costly lawsuits, and loss of customers and business partners.
Privacy and Free Speech: It’s Good for Business is packed with dozens of real-life business case studies and hands-on tools to help companies save time and money while enhancing reputation and building customer loyalty and trust.
Among other sections, this primer will help businesses:
- Learn how to keep users informed about privacy policies and new services so customer surprise doesn’t lead to front-page horror stories.
- Secure customer information by creating forward-thinking policies about data collection, retention, and disclosure.
- Stand up for free speech rights so customers don’t let their mouse clicks to a competitor do the talking.
Ideal for entrepreneurial and technical staff, privacy officers, transactional attorneys, and venture and incubator staff. This Primer will illustrate how to bake privacy and free speech safeguards into the business development process and avoid costly mistakes down the line.
"Startups seeking a way to distinguish themselves in today’s tough climate would do well to follow the advice in this primer. The case studies show that ignoring privacy and free speech concerns can do serious damage to a company’s customer base, while implementing these tips can help build successful relationships. I consider this primer a must-read for all the companies in our portfolio." - Omar Mencin, Managing Director, San Jose Incubator Program
"Privacy and Free Speech is both a compelling read and a treasure trove of best practices. Ripped-from-the-headlines stories provide practical advice to help companies bake privacy and free speech safeguards into the technical design process and build corporate understanding of why good privacy and free speech policies matter to the bottom line." - Deirdre Mulligan, Assistant Professor, School of Information, UC Berkeley
"This primer makes it clear why privacy is good for business and deftly shows the specific steps companies can take to develop strong data privacy practices. The ACLU of Northern California has created a great tool to help companies achieve effective privacy by design -- building privacy considerations into the product development life cycle early and often, so it’s not an afterthought." - Brian Knapp, Chief Operating Officer, Loopt, Inc.
About the ACLU of Northern California:
The ACLU of Northern California is based in San Francisco, California. The attorneys in its Technology and Civil Liberties Program are experts in the field of privacy, free speech, and new technology and work regularly with Silicon Valley’s leading companies, venture capital firms, incubators, and entrepreneurs to bake privacy and free speech safeguards into products and business plans. This primer brings together case studies and tips from years of work in this field. For more information, please contact the Technology and Civil Liberties Program at the ACLU of Northern California and visit our Web site and blog at www.aclunc.org/tech.
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