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Marketing Process

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“A very comprehensive course for marketing. Totally iWorth It, a great app at a great price, well done Intersog. Highest Seal of Approval.” - iWorth It App Reviews

"Marketing Process is a training course that covers every aspect of business marketing. If you are hoping to get your marketing in full gear, this is a good training course to get through."
- iphoneness.com
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Learning To-Go: Marketing Process can teach anyone how to leverage the power of marketing to drive growth for their business. From analyzing potential markets and consumer behavior to implementing international and SEO marketing campaigns, Marketing Process clearly explains each concept in thorough detail. Integrating a full-text course book, interactive flashcards and comprehensive self-tests into a single app, Marketing Process creates a completely user-controlled learning solution.

Chapters:
*Introduction to Marketing
*Marketing Research
*The Consumer and the Market
*Marketing Costs Vs. Marketing Strategies
*The Consumer as a Variable
*Consumer Motivation
*Product as a Variable
*Product Planning
*Product Identification and Consumer Response
*Pricing and Pricing Theory
*Pricing Patterns and Objectives
*Pricing and Business Decisions
*Promotional Decisions and Demand Stimulation
*Advertising
*Personal Selling and Sales Promotion
*Sales Force Management
*Retailing
*Physical Distribution and Channel Selection: Part I
*Physical Distribution and Channel Selection: Part II
*The Channel Functions
*Marketing Services
*International Marketing
*Marketing Information Systems and Packages
*Internet Marketing


Features:
*Full course text divided by chapter
*Interactive flashcards for subject review
*Comprehensive chapter-level tests
*Detailed Explanations of right and wrong answers
*Charts, Graphs, Examples
*Bookmarks
*Glossary
*No Internet connection required

Learning To-Go: Marketing Process is developed by market leader INTERSOG, based on the work of Professor and best-selling author Dr. Jae K. Shim.

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Be sure to check other Learning To-Go applications:
101 Financial Solutions
Accounting and Finance
Business Essentials
Invest-Mentor
Legal Environments of Business
Pocket MBA
Real Estate Financing and Investing
Small Business Guide

What's new

- Added landscape mode for chapter description and registration screen
- Added Privacy Policy for registration
- Bugfix

Screenshots

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Last changed:

Oct 30, 2009

Category:

Business

Developer:

Intersog

Version:

1.8

Average Rating:

5.00 (7)

Size:

2.3 MB

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