Global Media Trends Book 2014-2015 - Capturing facts and trends in media and advertising revenues, usage and product innovation

Global Media Trends Book 2014-2015 - Capturing facts and trends in media and advertising revenues, usage and product innovation

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In this new 2014-2015 edition of the EPC Global Media Trends Book we capture facts and trends in media and advertising revenue, and describe fast changing usage patterns across all media types and devices. We investigate major trends in media product innovation and describe the opportunities and some of the challenges faced by modern media organisations today. Full of graphics and leading insights, this is a must-have publication for all in the media and advertising industry as well as for analysts and researchers.

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