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iOS Universal Business

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Looking to build a business or expand one you're already running? You'll need to build a business plan before you do. Experienced entrepreneur walks through the process of defining your business, researching the market, and determining your product.
Once you've figured out what your product or service will be, Mike provides guidance for thinking through your sales strategy, day-to-day operations, staffing, and financial forecasting. A sample business plan is provided, so you can follow along with the development of a real-world company.

Topics include:
* Defining the problem your business solves
* Determining your product and revenue model
* Understanding customers and the competition
* Developing and delivering your product
* Branding and marketing
* Pricing
* Managing production and operations
* Building and leading your team
* Financial planning
* Avoiding business plan pitfalls

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