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"Esquire" is a "fashion" magazine in April 1999 with the world famous Journal "ESQUIRE" magazine co-crystallization of the copyright. "Esquire" in consumption give men a full range of guidance is to describe the ideal male maturity, interest, curiosity and enthusiasm for life magazine. Its content covers the fashion people, fashion, tourism, leisure, financial, and cultural dynamics, a variety of consumer and other fine men's emotional and psychological aspects of life, is the face of the success of China's man, the most influential journals of living.