The Myths of Innovation
By Scott Berkun
Published by O'Reilly Media (http://oreilly.com/catalog/0636920013464)
Learn Valuable Lessons from Innovations Past and Present
How do we know if a hot new technology will succeed or fail? In the revised edition of this fascinating book, bestselling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and Web age, to reveal powerful and surprising truths about how ideas become successful innovations -- truths people can easily apply to the challenges of today.
Each entertaining chapter centers on breaking apart a powerful myth, popular in the business world despite its lack of substance. You'll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did and what you need to do to be an innovator yourself.
This edition includes four new chapters that apply lessons from the original book and help you develop better skills in creative thinking, pitching ideas, and staying motivated.
"For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong."
-- Scott Berkun, from the text
"Berkun sets us free to change the world."
-- Guy Kawasaki, author of Art of the Start
Scott Berkun, a manager at Microsoft from 1994-2003, is the author of three bestselling books: Making Things Happen, The Myths of Innovation, and Confessions of a Public Speaker. His work has appeared in The New York Times, Forbes magazine, The Economist, The Washington Post, and Wired magazine, as well as on National Public Radio. He regularly contributes to Harvard Business and BusinessWeek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC.
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