Since Apple doesn’t allow developers to charge additional money for app upgrades, their hands are tied when it comes to deciding how to handle significant changes to an app. Developers can either bite the bullet and just release an upgrade without earning any additional money from those who already purchased the app, or they can make it a completely new app such that even those who had purchased the old app now have to buy it again if they want it. Neither of these are great choices for developers who want to earn money for their time and effort and attempt to keep existing customers happy at the same time.
Realmac Software, one of the developers behind Clear, a gesture-driven list app released two years ago, ran up against this problem when updating Clear to add iPad support. At that time, Realmac released a new version, dubbed Clear+, so any existing users of the app had to buy it again to get iPad compatibility.
That decision didn’t sit well with those who had purchased the original version of Clear and Realmac is trying to make it right. As described in this letter, Realmac is making Clear free for two 24-hour periods. Realmac is going to return to a single, universal version of Clear and making it free allows those who purchased Clear+ to migrate to the original version, which will be the only one updated going forward, without paying again.
This the first 24-hour period when Clear will be free. It will go back up to $4.99 in the morning tomorrow, February 28, so click that Buy Now button below ASAP to get it for free.
Realmac will be offering Clear for free for 24 hours one more time in the near future, and we’ll let you know when that happens (you can also sign up to get notified via email directly from Realmac at the bottom of this page.)
Clear is still one of my most-used apps to hold my shopping and to do lists and it occupies a precious spot on the first home page of my iPhone. If you haven’t already tried it, now is an excellent time to give it a whirl.