Facebook held a press event today to announce the addition of video recording and sharing to Instagram, the photo sharing social networking service it acquired last year. Videos of up to 15 seconds in duration can now be captured with the latest versions of the app for iOS and Android devices. Several new filters are also available explicitly for editing captured videos.
Version 4.0 of Instagram for the iPhone is live now in the App Store and can be downloaded for free. A new video recording button is accessible in the capture screen and similar to Twitter’s Vine app, you press and hold this button to record. You can record a single continuous video or stop and start as you please to capture different scenes or angles within the same video using either the rear or front-facing camera.
When it comes to editing your videos, you can delete clips on the capture screen. Once you’ve captured the clips you want to keep in your video, you can apply one of 13 available filters and smooth out movement with the press of a virtual button that does some image stabilization magic. Before sharing a video, you can select a single scene that will act as the cover frame in the Instagram stream.
Here’s a promo video showcasing the new features:
Instagram for iPhone debuted in 2010 and it’s been a regular in the Top 200 Free iPhone Apps list since then. Earlier this year, the service surpassed 100 million users and the addition of video puts it up against Twitter’s own Vine video recording and sharing app that allows users to share up to six seconds of video.