Google has released its own official app for its video website subsidiary, YouTube. The free app debuted in the App Store this morning, offering a more streamlined interface and claiming better discovery of videos and channels and the ability to view even more videos, including official music videos and Google Play content, from its catalog.
A YouTube app in the App Store was expected after the native YouTube app that has been included out-of-the-box on the iPhone since its release in 2007 was not present in a beta version of iOS 6 in early August. At that time, Apple confirmed that the license to include its own YouTube app in iOS had expired and that Google was working on its own version to replace it.
One significant difference between Apple’s old YouTube app and Google’s new version is that Google’s version will now show advertising just like you see on the YouTube website before the start of a video. The ability to generate revenue from video ads was likely a motivator for Google to create its own app with this capability given the large iOS user base.
iOS 6 will be released this fall with Apple expected to announce an exact launch date at tomorrow’s media event. If you want to stick with the old YouTube app, you’ll need to stay with iOS 5 or below since it won’t be present once you upgrade to iOS 6.
The new YouTube app is not universal and does not have an interface optimized for the iPad and its larger screen, though the company told Engadget that a separate version for the iPad is being developed and will be released “in the coming months.”