As MacRumors pointed out this morning, Adobe and Avid are swooping in to capitalize on the the widespread discontent with the latest version of Apple’s video editing software, Final Cut Pro X. Both Adobe and Avid have announced discounts of 50% and more to Final Cut Pro users.
Adobe announced its switcher discount program today, offering 50% off of Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5. The discount is available for purchases made through Adobe’s online store, Customer Service line and participating resellers using the promotional code SWITCH. Terms and conditions for the discount program, which is valid through September 1, 2011, can be found here.
Avid announced yesterday that the company is extending its cross-grade program for Media Composer through which the professional grade video editing software can be purchased for $995, down from its regular price of $2,495 for the boxed version and $2,295 for the downloadable version. Avid is specifically targeting users of previous versions of Final Cut Pro, not Final Cut Pro X users with this program, who can begin ordering Media Composer at the discounted price starting July 5 and continuing through September.
At the time of this post, Final Cut Pro X has earned an overall rating of 2.5 stars out of 1,459 ratings, which includes 639 1-star ratings from users. Final Cut Pro X also made an appearance in late night talk show land last week thanks to a video mocking its new features on Conan O’Brien’s show.