09 MAY

Hearst, Condé Nast Digital Magazine Subscriptions Coming to iPad

by Marianne Schultz
 

Last week, reports emerged that major publishers Hearst Corporation and Condé Nast would begin offering digital magazine subscriptions using Apple’s in-app subscription service.

The Wall Street Journal reported on Thursday that Hearst Corporation would begin offering digital subscriptions in its iPad apps for Esquire, Popular Mechanics, and O, the Oprah Magazine. Digital subscriptions will be available beginning with July issues for $19.99 per year or $1.99 per month each. Currently, individual digital issues of each magazine can be purchased for $1.99 (Popular Mechanics) through $4.99 (Esquire).

  • Lifestyle

    Esquire April 2011

    Last Changed:
    48 months ago
    Rating:
    3.50 (10)
    Version:
    1.0.0
    iOS iPad

    WINNER OF THE 2011 NATIONAL MAGAZINE AWARD FOR BEST MAGAZINE APP. Esquire for the Ipad brings to life the award-winning articles and photography of the print edition, as well as its peerless...

  • Newsstand

    Popular Mechanics Magazine US

    Last Changed:
    3 weeks ago
    Rating:
    2.50 (2258)
    Version:
    3.4.0
    iOS Universal

    Subscribe now and get INSTANT access to the latest issue! Share pages, save photos, and favorite must-read articles for later, straight from your Popular Mechanics app. The Jibo controversy: is the...

  • Newsstand

    O, The Oprah Magazine US

    Last Changed:
    2 weeks ago
    Rating:
    3.00 (2099)
    Version:
    4.3.10
    iOS iPad

    SUBSCRIBE AND GET YOUR FIRST ISSUE FREE! New subscribers - sign up today and get up to 30 days FREE! Seize the day with our Resolution Reboot, including nine rules for making habits stick. Plus,...

The New York Post reported Friday that Condé Nast will beat Hearst Corporation in the in-app subscription race by offering digital magazine subscriptions earlier, starting with The New Yorker next week and several other titles before the end of the month. By the end of May, iPad users will be able to pay $1.99 per month or $19.99 per year each for digital subscriptions to Wired Magazine, Golf Digest, Glamour, Vanity Fair, Self, Allure, and GQ.

  • Lifestyle

    Esquire April 2011

    Last Changed:
    48 months ago
    Rating:
    3.50 (10)
    Version:
    1.0.0
    iOS iPad

    WINNER OF THE 2011 NATIONAL MAGAZINE AWARD FOR BEST MAGAZINE APP. Esquire for the Ipad brings to life the award-winning articles and photography of the print edition, as well as its peerless...

  • Newsstand

    Popular Mechanics Magazine US

    Last Changed:
    3 weeks ago
    Rating:
    2.50 (2258)
    Version:
    3.4.0
    iOS Universal

    Subscribe now and get INSTANT access to the latest issue! Share pages, save photos, and favorite must-read articles for later, straight from your Popular Mechanics app. The Jibo controversy: is the...

  • Newsstand

    O, The Oprah Magazine US

    Last Changed:
    2 weeks ago
    Rating:
    3.00 (2099)
    Version:
    4.3.10
    iOS iPad

    SUBSCRIBE AND GET YOUR FIRST ISSUE FREE! New subscribers - sign up today and get up to 30 days FREE! Seize the day with our Resolution Reboot, including nine rules for making habits stick. Plus,...

(See all of Condé Nast’s apps here.)

Apple officially launched its in-app subscription service in February and publishers with apps in the App Store have until June 30 to comply with the service’s requirements. While Newsweek was the first major magazine we saw to offer subscriptions via in-app purchase last October, several publishers are following suit like Bloomberg who began offering digital subscriptions to BusinessWeek magazine at very competitive prices last month.

I’m glad to see more and more publishers offer digital magazine subscription pricing on par with or lower than paper versions and hope that this trend continues. While it’s clear that creating a digital version of a magazine is not without its costs, it seems reasonable to conclude that doing so still costs less than printing and distributing a paper version and the pricing should be reduced accordingly.

Also, it’s about damn time that Wired Magazine cost less than $3.99 per issue on the iPad, the same price as the printed version.

3 Comments

  1. Nate

    Nice informative article :-) thouroughly agree with pricing should be reduced accordingly.

    Now if I could only get CafeScribe ported to iPad…..

  2. gue

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