Hearst, Condé Nast Digital Magazine Subscriptions Coming to iPad

Last week, reports emerged that major publishers Hearst Corporation and Condé Nast would begin offering digital magazine subscriptions using Apple’s in-app subscription service.

The Wall Street Journal reported on Thursday that Hearst Corporation would begin offering digital subscriptions in its iPad apps for Esquire, Popular Mechanics, and O, the Oprah Magazine. Digital subscriptions will be available beginning with July issues for $19.99 per year or $1.99 per month each. Currently, individual digital issues of each magazine can be purchased for $1.99 (Popular Mechanics) through $4.99 (Esquire).

Lifestyle

Esquire April 2011

Last Changed: 56 months ago
Rating: 3.50 (10)
Version: 1.0.0
iOS iPad

WINNER OF THE 2011 NATIONAL MAGAZINE AWARD FOR BEST MAGAZINE APP. Esquire for the Ipad brings to life the award-winning articles and photography of the print edition, as well as its peerless...

Newsstand

Popular Mechanics Magazine US

Last Changed: 10 weeks ago
Rating: 3.50 (15)
Version: 5.0.4
iOS Universal

TRY A FREE SAMPLE ISSUE - NO STRINGS ATTACHED! Learn how to make anything, from a canoe to a damn good steak sauce. Plus, test driving the 3D-printed car, how a $9 computer could change the...

Newsstand

O, The Oprah Magazine US

Last Changed: 10 weeks ago
Rating: 5.00 (33)
Version: 5.0.4
iOS Universal

SUBSCRIBE AND GET YOUR FIRST ISSUE FREE! Oprah's laidback warm-weather routine--dogs, swimming pool, newspaper--wouldn't be complete without her favorite salads and icy-cold drinks! Plus, Suze Orman...

The New York Post reported Friday that Condé Nast will beat Hearst Corporation in the in-app subscription race by offering digital magazine subscriptions earlier, starting with The New Yorker next week and several other titles before the end of the month. By the end of May, iPad users will be able to pay $1.99 per month or $19.99 per year each for digital subscriptions to Wired Magazine, Golf Digest, Glamour, Vanity Fair, Self, Allure, and GQ.

Lifestyle

Esquire April 2011

Last Changed: 56 months ago
Rating: 3.50 (10)
Version: 1.0.0
iOS iPad

WINNER OF THE 2011 NATIONAL MAGAZINE AWARD FOR BEST MAGAZINE APP. Esquire for the Ipad brings to life the award-winning articles and photography of the print edition, as well as its peerless...

Newsstand

Popular Mechanics Magazine US

Last Changed: 10 weeks ago
Rating: 3.50 (15)
Version: 5.0.4
iOS Universal

TRY A FREE SAMPLE ISSUE - NO STRINGS ATTACHED! Learn how to make anything, from a canoe to a damn good steak sauce. Plus, test driving the 3D-printed car, how a $9 computer could change the...

Newsstand

O, The Oprah Magazine US

Last Changed: 10 weeks ago
Rating: 5.00 (33)
Version: 5.0.4
iOS Universal

SUBSCRIBE AND GET YOUR FIRST ISSUE FREE! Oprah's laidback warm-weather routine--dogs, swimming pool, newspaper--wouldn't be complete without her favorite salads and icy-cold drinks! Plus, Suze Orman...

(See all of Condé Nast’s apps here.)

Apple officially launched its in-app subscription service in February and publishers with apps in the App Store have until June 30 to comply with the service’s requirements. While Newsweek was the first major magazine we saw to offer subscriptions via in-app purchase last October, several publishers are following suit like Bloomberg who began offering digital subscriptions to BusinessWeek magazine at very competitive prices last month.

I’m glad to see more and more publishers offer digital magazine subscription pricing on par with or lower than paper versions and hope that this trend continues. While it’s clear that creating a digital version of a magazine is not without its costs, it seems reasonable to conclude that doing so still costs less than printing and distributing a paper version and the pricing should be reduced accordingly.

Also, it’s about damn time that Wired Magazine cost less than $3.99 per issue on the iPad, the same price as the printed version.

3 Comments

Nate

Nice informative article :-) thouroughly agree with pricing should be reduced accordingly.

Now if I could only get CafeScribe ported to iPad…..

gue

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