BusinessWeek, the weekly business magazine published by Bloomberg, has released an iPad app that offers digital versions of the printed magazine. The app offers competitive subscription pricing that is lower than Bloomberg’s current rate for the print version of the magazine. Bloomberg BusinessWeek+ debuted in the App Store early this morning and is free to download.
The digital version of the magazine has been enhanced for the iPad according to Bloomberg:
We re-imagined the Bloomberg Businessweek magazine for the iPad, enriching it in ways that make sense for our readers,” said Oke Okaro, general manager and global head of Bloomberg mobile. “Packaged in a clean, easy-to-use and unique interface, the app offers a great reading experience optimized for the iPad.
Users can download one issue for free to try out. To download more issues, users must subscribe to the magazine for $2.99 per month. Compared to the cost of a single print issue at $4.99, this is quite a good deal. Going even further, a 12-month subscription to the digital version costs $36 compared to the current price of $40 for one year of the print version.
Those who subscribe to the print version of BusinessWeek can access the digital versions at no charge.
Compared to other magazines available in digital format for the iPad, BusinessWeek is priced aggressively. Individual digital issues of Wired Magazine cost $3.99, the same price as the print version and far more than the equivalent per-issue cost for an annual print subscription. The digital version of Elle Magazine costs $3.99 per issue or $18.99 for an annual subscription.