Apple Closes 10 Billion App Download Celebration, Winner Announced

Apple’s 10 Billion App Store Downloads contest, which started less than two weeks ago, has ended. The consumer electronics giant announced over the weekend that the 10 billionth app was downloaded by a UK resident who will receive the promised $10,000 iTunes Card as a prize.

With more than 10 billion apps downloaded in just two and a half years—a staggering seven billion apps in the last year alone—the App Store has surpassed our wildest dreams,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The App Store has revolutionized how software is created, distributed, discovered and sold. While others try to copy the App Store, it continues to offer developers and customers the most innovative experience on the planet.

Gail Davis of Orpington, Kent was declared the winner after one of her daughters downloaded the 10 billionth app, Paper GliderCult of Mac reported that Davis initially thought that the call from Apple notifying her of her winnings was a prank call and hung up the phone almost immediately. Fortunately, an Apple executive called again later in the day and Davis was able to claim the prize.

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