Virgin Digital Publishing, a new division of mogul Richard Branson’s Virgin Group Limited, has released a digital magazine dubbed Project for the iPad. The Project app debuted in the App Store this morning; the app itself is free while individual issues can be purchased for $2.99.
Project is unique in that it has no printed counterpart and is currently only available in digital format for the iPad, though there are plans to support other digital platforms in the future. Created specifically for the iPad to take advantage of its connectivity and multimedia capabilities, the magazine melds written content with photos and video and is focused on culture, technology, design, and fashion. It is helmed by Anthony Noguera, the former Editor in Chief of FHM.
Virgin has created the following demo video showcasing the new app:
Virgin announced that it will continually update issues throughout each month, providing a more real-time experience compared to magazines with a fixed publication schedule tied to a printed counterpart:
PROJECT is a monthly magazine that will change daily, hourly – minute by minute at times – to give its global audience of early adopters a month of entertainment for less than the price of a decent cup of coffee. It will encourage contributions from its readers, bloggers, anyone with anything interesting to say – it is a magazine that truly evolves, stays fresh and gives new undiscovered talent across the world a voice.
Our first impressions of Project reveal many similarities to the Wired Magazine app, including a slick interface and plenty of eye candy and interesting content. Though only time will tell at this point how well the promised ongoing updates will enhance Project to offer a truly one-of-a-kind digital magazine experience.