09 JUL

Ben & Jerry’s ‘Moo Vision’ Adds Package-Recognizing Augmented Reality

by Marianne Schultz
 

It was just the other day that we pointed out Metaio’s Junaio app with its new “glue” feature that uses the iPhone’s camera to recognize objects and superimpose information in real-time. We thought this was exciting technology that we hope to see soon in more apps and it turns out that Ben & Jerry’s, the famous ice cream company, has updated its Scoop of Happiness app to include this functionality. We’re not sure if they’re using Metaio’s SDK but the app works similarly to Junaio.

Ben & Jerry’s Scoop of Happiness will work on any device running iOS 3.0 or higher and though the app description doesn’t state it, we’re guessing it requires an iPhone 3G or better to use the new augmented reality feature. Through the Moo Vision tab within the app, you can point the iPhone’s camera at a pint of Ben & Jerry’s ice cream (only four flavors are supported at this time: NY Super Fudge Chunk, Cherry Garcia, Chocolate Chip Cookie Dough, and Milk and Cookies) and once the package is recognized, additional information will be superimposed over it on the iPhone’s screen. Here’s a demo of how this works (along with an overview of all of the app’s features):

Again, we hope that this technology comes to more and more apps or even natively to iOS itself (yes, we dream big) so that you don’t need to open specific apps to see information about different types of products or landmarks around you. That would be almost as cool as flying cars and complete meals in pill form. Almost.

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    Ben & Jerry’s Scoop of...

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    Scoop of Happiness is streamlined and ready to roll! The Ben & Jerry’s Scoop of Happiness app has been optimized to improve your experience and help you in your search for the best...

5 Comments

  1. Adam Broitman

    Yes, we did use Metaio for this–their platform is great!

  2. ajPET

    Hello folks!
    Re. Skyclock Lite 1.6 – that “A GPS is no longer required…” doesnt work for me :-((( does it work for any1? TIA

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